How long does it take to fall in Love?
In 2003, the Love Bug computer virus proved that even the most hard bitten professionals will instantly open up an e-mail attachment simply because it came with the title “I love you”.
An emotional and personal declaration that cut straight through alertness, cognitive processes, training, security protocols and, yeah, good old common sense. “Ooh, someone out out there loves me! Who, who?”
Think a tick, The Love Bug didn’t attack computer systems so much as human emotion, human optimism, human vulnerability and human hope.
“I love you.”
Bang.
It was all over in seconds. Over 80 million computers worldwide melted from their heart. There is an incredible untapped need for love out there.
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